Formed in January of 1999, Falco Ink is a leading entertainment public relations and marketing firm. The firm is the collaboration of individuals whose combined experience in the entertainment industry totals more than 60 years. The strength of Falco Ink is that these individuals have all worked together throughout their careers, creating an unusually close-knit team of experience and synchronicity. The two partners of Falco Ink. are Janice Roland and Shannon Treusch.
Falco Ink's expertise ranges from the corporate to the individual, from major studios to small independent companies, focusing on publicity, film premieres, special events and influential seeding.
Falco Ink was named after the character Sidney Falco (played by Tony Curtis), the street-wise publicist from director Alexander MacKendrick and screenwriters Clifford Odets and Ernest Lehman's "Sweet Smell of Success," a film from 1956. We are a public relations presence for domestic press as well as international press. In addition to films and television accounts, we represent directors, writers, producers/production companies, authors, celebrities, film festivals, film publications and film societies. Falco is a presence at most major world film festivals. We have attended Sundance, Berlin, Cannes, Venice, Toronto and New York. In addition to public relations, Falco is involved in bringing to the attention of potential distributors films that have not been purchased for release.
THEATRICAL CAMPAIGNS
HISPANIC MEDIA
DVD CAMPAIGNS
INTERNET/NEW MEDIA MARKETING AND PUBLICITY
UNIT PUBLICITY
FILM FESTIVALS
TELEVISION CAMPAIGNS
SPECIAL EVENTS
CORPORATE PUBLICITY
MARKETING
AWARDS CAMPAIGNS
PERSONAL PUBLICITY
THEATRICAL CAMPAIGNS
Falco Ink. creates and implements theatrical campaigns for feature films and documentaries, working with studios, independent distributors and production companies. We are brought into the process at various stages to consult and strategize the best ways to reach the target audiences through publicity, special events and promotional outreach.
Upcoming and previous film campaigns include:
Coco Chanel and Igor Stravinsky -- Directed by Jan Kounen
Please Give -- Directed by Nicole Holofcener
Survival of the Dead -- Directed by George Romero
Solitary Man -- Directed by Brian Koppelman and David Levien
Mother and Child -- Directed by Rodrigo Garcia
The Good Heart -- Directed by Dagur Kari
The City of Your Final Destination -- Directed by James Ivory
The Joneses -- Directed by Derrick Borte
Who Do You Love -- Directed by Jerry Zaks
La Mission -- Directed by Peter Bratt
After.Life -- Directed by Agnieszka Wojtowicz-Vosloo
Breaking Upwards -- Directed by Daryl Wein
Severe Clear -- Directed by Kristian Fraga
Lbs. -- Directed by Matthew Bonifacio
The Runaways -- Directed by Floria Sigismondi
Harlem Aria -- Directed by William Jennings
The Yellow Handkerchief -- Directed by Udayan Prasad
A Prophet -- Directed by Jacques Audiard
The Good Guy -- Directed by Julio DiPietro
Bad Lieutenant: Port of Call New Orleans -- Directed by Werner Herzog
Boondock Saints 2: All Saints Day -- Directed by Troy Duffy
Big Fan -- Directed by Rob Siegel
Coco Before Chanel -- Directed by Anne Fontaine
Rudo Y Cursi -- Directed by Carlos Cuaron
Sugar -- Directed by Anna Boden and Ryan Fleck
Guest of Cindy Sherman -- Directed by Paul H-O and Tom Donahue
Eleven Minutes -- Directed by Michael Selditch and Robert Tate
Last Chance Harvey -- Directed by Joel Hopkins
Cadillac Records -- Directed by Darnell Martin
Fireproof -- Directed by Alex Kendrick
Rachel Getting Married -- Directed by Jonathan Demme
The Women -- Directed by Diane English
Bottleshock -- Directed by Randall Miller
Baghead -- Directed by Jay and Mark Duplass
The Wackness -- Directed by Jonathan Levine
Redbelt -- Directed by David Mamet
Funny Games -- Directed by Michael Haneke
Honeydripper -- Directed by John Sayles
In the Valley of Elah -- Directed by Paul Haggis
Interview -- Directed by Steve Buscemi
The Science of Sleep -- Directed by Michel Gondry
Good Night and Good Luck -- Directed by George Clooney
Pride and Prejudice -- Directed by Joe Wright
Junebug -- Directed by Phil Morrison
A Scanner Darkly -- Directed by Richard Linklater
Friends with Money -- Directed by Nicole Holofcener
Grizzly Man -- Directed by Werner Herzog
The Sea Inside -- Directed by Alejandro Amenabar
Hotel Rwanda -- Directed by Terry George
Before Sunset -- Directed by Richard Linklater, starring Ethan Hawke and Julie Delpy
Marie Full of Grace -- Directedy by Josh Marston, starring Catalina Sandino Moreno
Riding Giants -- Directed by Stacy Peralta, featuring Laird Hamilton, Jeff Clark and Greg
Noll
Eternal Sunshine of the Spotless Mind -- Directed by Michel Gondry, starring Jim Carrey,
Kate Winslet, Kirsten Dunst and Mark Ruffalo.
Shrek 2 (Academy campaign) -- Directed by Andrew Adamson and Kelly Asbury, starring the voices of Mike Meyers, Cameron Diaz and Eddie Murphy
The Triplets of Belleville -- Directed by Sylvain Chomet (animated)
Shrek -- Directed by Andrew Adamson and Vicky Jenson, starring the voices of Mike
Meyers, Cameron Diaz and Eddie Murphy
Gladiator -- Directed by Ridley Scott, starring Russell Crowe and Joaquin Phoenix,
Winged Migration -- Directed by Jacques Perrin (documentary)
Y Tu Mama Tambien -- Directed by Alfonso Cuaron, starring Diego Luna and Gael Garcia Bernal
Billy Elliott -- Directed by Stephen Daldry starring Jamie Bell and Julie Walters
Being John Malkovich -- Directed by Spike Jonze, starring John Malkovich, John Cusack
and Cameron Diaz
Run Lola Run -- Directed by Tom Tykwer, starring Franke Potente
In the Company of Men -- Directed by Neil LaBute
Hoop Dreams -- Directed by Steve James, Peter Gilbert and Frederick Marx
HISPANIC MEDIA
The Hispanic and Latino population has become the largest, and fastest growing in America. Our Hispanic Media Division can supplement a mainstream and also carry an exclusive Hispanic media publicity campaign for film or television, focusing on the following:
Editorial Publicity - Our team has a strong relationship with the Latino press including print, radio, television and online. We have the ability to reach both the underground and mainstream Latino markets as well as the benefit of long standing relationships with mainstream Hispanic media outlets that appreciate working with Latinos.
Advertising - Our team can consult on your advertising campaign and strategize for appropriate positioning. Having worked in various areas of entertainment production and promotion gives our team an edge for understanding how to target advertising for the broad based Hispanic community.
Events - Our team can consult, organize and implement events that will reach the Latino community.
Promotions - Our team can consult on promotions that will reach the Latino community across the U.S.
Markets - Our team can handle domestic campaigns that cover National, New York, Los Angeles and Miami, as well as campaigns for the Caribbean, Latin America and Spain.
DVD CAMPAIGNS
We execute and handle DVD publicity campaigns, using key trade and consumer media outlets to build maximum awareness through reviews and highlights, talent bookings, and the promotion of special features.
INTERNET / NEW MEDIA MARKETING AND PUBLICITY
Falco Ink. recently expanded its operations to handle publicity campaigns for projects distributed via the internet. We will help find publicity opportunities for online content in both old and new media. We recently launched Wayne Wang's "The Princess of Nebraska" on YouTube. The film garnered the highest number of online viewers for a studio film in its launch and our media reach included major hits in The New York Times, Wall Street Journal, Associated Press, Time.com and on NPR among others. The film marks the first time that The New York Times reviewed an online feature premiere.
Falco Ink. also worked with Babelgum on the online premiere of Sally Potterââ'¬â"¢s ââ'¬Å"Rageââ'¬, the first film to premiere exclusively on the iphone. The company has also publicized web series, including Workbook Projectsââ'¬â"¢ Radar.
Formed in 2004, Falco Ink's New Media division brings its expertise to new media opportunities in a variety of ways, aimed to not only optimize new new media as a means to reach consumers, but to strategically implement new approaches to projects that are unveiled in unconventional and / or multi-platform ways.
Falco Ink can be retained to handle all internet publicity and promotions for a project, utilizing solid relationships with major online editorial opinion makers, as well as our tracking of and outreach to the sites, editors and trends of tomorrow. Our multi-tiered approach concentrates on top-level sites as well the more highly specialized sites specificallly targeted per project.
UNIT PUBLICITY
In addition to working with a film once it is completed, Falco Ink. also handles the unit campaign during the production of films.
Recent campaigns include:
The Extra Man -- Directed by Robert Pulcini and Shari Springer Berman, starring Kevin Kline, Paul Dano, Katie Holmes, and John C. Reilly
Please Give -- Directed by Nicole Holofcener, starring Catherine Keener, Amanda Peet, Rebecca Hall, and Oliver Platt
Cadillac Records -- Directed by Darnell Martin, starring Adrien Brody, Jeffrey Wright, and BeyoncÃÆ'Æ'Æ'ÃÆ'ââ'¬ 'ÃÆ'Æ''ÃÆ''Ã'Ã'© Knowles.
Rachel Getting Married -- Directed by Jonathan Demme, starring Anne Hathaway, Debra Winger and Bill Irwin
Redbelt -- Directed by David Mamet, starring Chiwetel Ejiofor, Rodrigo Santoro and Tim Allen
The Jane Austen Book Club -- Directed by Robin Swicord, starring Maria Bello, Emily Blunt, Maggie Grace, Kathy Baker, Amy Brenneman, Jimmy Smits and Hugh Dancy
Gracie -- Directed by Davis Guggenheim, starring Carly Schroeder, Dermot Mulroney and Elisabeth Shue
Madea's Family Reunion -- Directed by Tyler Perry, starring Lynn Whitfield and Tyler
Perry
Friends with Money -- Directed by Nicole Holofcener, starring Frances McDormand, Jennifer Aniston, Catherine Keener and Joan Cusack
Saw 2 -- Directed by Darren Bousman, starring Donnie Wahlberg, Shawnee Smith and
Tobin Bell.
The White Countess -- Directed by James Ivory, starring Ralph Fiennes, Natasha
Richardson, Lynn Redgrave and Vanessa Redgrave
Don't Come Knocking -- Directed by Wim Wenders, starring Sam Shepard, Jessica
Lange, Eve Marie Saint, Sarah Polley, Fairuza Balk and Gabriel Mann
Casa De Los Babys -- Directed by John Sayles, starring Maggie Gyllenhaal, Daryl
Hannah, Marcia Gay Harden, Mary Steenburgen, Lili Taylor and Riita Moreno
Sunshine State -- Directed by John Sayles, starring Edie Falco and Angela Bassett
FILM FESTIVALS
Falco Ink. handles film campaigns and special events for major film festivals including Cannes, Toronto, Sundance, Tribeca, and South by Southwest. On a per case basis, we also work with smaller festivals including the Hamptons and Berkshires film festivals. We have worked on the festival circuit for over twenty years and have watched them evolve first hand from festivals that received limited coverage to events that receive worldwide attention. Due to our experience, we can anticipate and plan accordingly for the changes of these festivals as they grow. We have developed strong relationships with the people who run these festivals as well as the journalists that cover them and the industry executives who attend them.
In previous years, Falco Ink. has represented projects from filmmakers that include: The Coen Brothers (O Brother Where Out Thou and The Man Who Wasn't There) Lars Von Trier, (Dancer in the Dark), Jonathan Demme (Rachel Getting Married), Jan Troell (Everlasting Moments), Kristian Levring (Fear Me Not), Jonathan Levine (The Wackness), Stacy Peralta (Made in America, Riding Giants), Brett Morgen and Nanette Burstein (The Kid Stays In the Picture), Tom Tykwer (Run Lola Run), Karyn Kusama (Girlfight) and Mike Leigh (All or Nothing). Most recently at Sundance we handled Robert Siegal's Big Fan, Nicolas Winding Refn's Bronson, Armando Ianucci's In the Loop, Carlos CuarÃÆ'Æ'Æ'ÃÆ'ââ'¬ 'ÃÆ'Æ''ÃÆ''Ã'Ã'³n's Rudo Y Cursi and Jonathan Liebesman's The Killing Room.
TELEVISION CAMPAIGNS
Falco Ink members have worked extensively in Broadcast mediums handling campaigns for outlets including Sony Television, The Independent Film Channel, Showtime, HBO/Cinemax, ITVS/PBS and The Comedy Channel (now known as Comedy Central).
Recently Falco Ink. handled unit press on set for Rescue Me and Damages.
Past projects include the IFC series Dinner for Five and The Henry Rollins Show, Xan Cassavetes Z Channel-A Magnificent Obsession and John Landis' Slasher.
SPECIAL EVENTS
Falco Ink. organizes special events for films and corporate events. Not only will we create and manage the event, we will also invite the media and key industry people to the event.
Film Premieres
For most of our films, we will organize film premieres. This can range from hipper, VIP events for films including Eleven Minutes and Guest of Cindy Sherman to larger premieres including Cadillac Records with BeyoncÃÆ'Æ'Æ'ÃÆ'ââ'¬ 'ÃÆ'Æ''ÃÆ''Ã'Ã'© Knowles, Jeffrey Wright and Adrien Brody.
Television Premieres
Falco Ink handles season premiere events for several series including Rescue Me and Damages. This year's Damages premiere took place at the Plaza Hotel and this year's Rescue Me Premiere took place at Radio City Music Hall.
Film Festival Events
We work with film and corporate clients to plan events at key film festivals that suit their needs.
Film Society of Lincoln Center Annual Gala Tribute
We have handled all press for the Film Society's annual gala tributes to Meryl Streep, Diane Keaton and Jessica Lange.
New York Film Critics Circle
For several years Falco organized the annual black tie affair.
CORPORATE PUBLICITY
Falco Ink. handles corporate accounts in the same fashion that we handle personal accounts. We take on these accounts on a case-by-case scenario, looking to build relationships with clients that share our philosophy of thinking outside the box. We work to find original ways for our clients to reach out to their target market and when appropriate to expand this market.
Current clients include Likely Story and Slew Pictures. Previous clients have included Wind Dancer Films, Balance Bars and Easter Seals of New York.
MARKETING
Falco Ink. specializes in marketing through influential seeding. We utilize our strong ties to the entertainment industry in the areas of film, television, fashion, music and sports to tap into our target market.
Our campaign for Balance Bars was extremely successful, elevating it to a position of brand recognition among tastemakers. "A" level celebrities now have their assistants call for supplies. Due to our involvement, Balance Bars was highlighted on an E! special "It's Good to Be Kelly Ripa" and has been the hit of many film festivals, goody bags and green rooms.
AWARDS CAMPAIGNS
Falco Ink. strategize and implements awards campaigns for both studio and independent films. These campaigns reach the MPAA for the Academy Awards, the Hollywood Foreign Press for the Golden Globes, the Screen Actors Guild for the SAG Awards, the Directors Guild of America for the DGA Awards etc. We also work with the National, New York and regional film critics associations as well as the National Board of Review. In addition to the major awards campaigns, there are numerous smaller groups that we work with.
2008 Academy Award nominees include:
The Visitor
Rachel Getting Married
2007 Academy Award nominees include:
La Vie En Rose
Mongol
2006 Academy Award nominees include:
Before Sunset
Good Night and Good Luck
Pan's Labyrinth
Curse of the Golden Flower
2005 Academy Award Nominees include:
Hotel Rwanda
Vera Drake
Maria Full of Grace
The Sea Inside
Eternal Sunshine of the Spotless Mind
Shrek 2
Before Sunset
Previous Award Campaigns include the following:
American Splendor -- Nominated Best Adapted Screenplay 2004
The Triplets of Belleville -- Nominated Best Animated Film, Original Song 2004
Shrek -- Winner Best Animated Film 2002
Gladiator -- Winner Best Film, Best Actor 2001
Almost Famous -- Winner Best Screenplay
American Beauty -- Winner Best Film, Best Director 2000
PERSONAL PUBLICITY
Falco builds relationships with directors, producers, actors and other people in the entertainment industry and on a case by case basis we take on personal accounts.
Personal clients of Falco Ink have included directors Neil LaBute, Jonathan Levine, Rob Siegel, Tom Tykwer, Patricia Riggen and Raymond De Felitta, author Ed Sikov and actor Vincent Pastore.