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Meet our Senior Team

With hundreds of films, events, and talent in our portfolio, our team provides clients with a unique synergy and innovative campaign ideas that leave a lasting impact.

Janice Roland (Partner)

Janice Roland has been working in public relations and marketing over 25 years. She began her career in personal and product publicity and quickly moved over to events, running hundreds of film premieres and special events over the past few decades. Her presence on the red carpet puts talent, industry, and press at ease. Her area of expertise grew to encompass awards campaigns, film festivals, and film and television campaigns.

Shannon Treusch (Partner)

Shannon Treusch has been working in public relations and marketing for over twenty years. She began her career in consumer marketing and research and later moved into entertainment public relations. Since moving into publicity, she has handled hundreds of film campaigns as well as unit, corporate, personal, and television accounts. Favorite film campaigns over the years have included In the Company of Men, Eternal Sunshine of the Spotless Mind, Being John Malkovich, Run Lola Run, and Y Tu Mamá También.

Steve Beeman (Senior Vice President)

With Falco Ink since its inception, Steve Beeman has worked in public relations and marketing for over fifteen years alongside Roland and Treusch. Among his notable campaigns are George Clooney’s Good Night and Good Luck, Richard Linklater’s Waking Life, Before Sunset, and A Scanner Darkly, Lee Toland Krieger’s Celeste and Jesse Forever, Michael Haneke’s Funny Games and Cache; Tom Six’s The Human Centipede (First Sequence and Full Sequence), and Ti West’s House of the Devil, and The Innkeepers. He has a range so diverse as to have handled one of the biggest independent box office films of the decade, Fireproof, alongside his many genre titles.

Erin Bruce (Vice President)

Erin Bruce has been in marketing and public relations for fifteen years. Her expertise in film and television includes features, foreign films and documentaries, at festivals, for national broadcast and theatrical release. She's worked with both first time and established writers and directors from various nationalities and genres.

Among her previous film campaigns include several Academy Award and Golden Globe nominees and winners. Her previous films have included: The Blair Witch Project, Eternal Sunshine of the Spotless Mind, Y Tu Mamá Tambien, Albert Nobbs, Mother and Child, Rachel Getting Married, Jimmy Carter Man From Plains, Please Give, Friends With Money, Junebug, Pride & Prejudice, The Sea Inside, Maria Full of Grace, Winged Migration, Italian for Beginners, Brothers, The Loving Story, Five Minutes of Heaven and Robert Altman's final film, A Prairie Home Companion.

In addition to her festival experience annually attending Sundance and the Toronto International Film Festival, Erin has handled the festival publicity for The Film Society of Lincoln Center's Rendez-vous with French Cinema, Columbia University's 25th Annual Film Festival and BAMcinemafest.

Betsy Rudnick (Vice President)

Betsy Rudnick joined Falco Ink. in 2002 and specializes in film, television, and events. She has handled campaigns for such diverse films as House at the End of the Street and The Raven to Whit Stillman’s Damsels in Distress and Jonathan Kasdan’s The First Time, as well as Daryl Wein’s directorial debut, Breaking Upwards, Jonathan Levine’s directorial debut The Wackness, and Anne Fontaine’s Coco Before Chanel, which was the highest grossing foreign film the year it was released.


 Betsy worked closely this year with Roland on the Miami International Film Festival.

Her film festival campaigns have included Joss Whedon’s Much Ado About Nothing, Julian Farino’s The Oranges, Danfung Dennis’ Hell and Back Again and Jesse Peretz’ Our Idiot Brother. Television projects have included Rescue Me, Damages, and Dinner for Five.

Annie McDonough (Senior Account Executive)

Annie McDonough joined Falco Ink. in 2007 and handles film releases on multiple platforms including theatrical and DVD. Film campaigns include John Michael McDonagh's The Guard, Tanya Wexler's Hysteria, Morten Tyldum's Headhunters, Relativity Media's The Raven, Mirror Mirror, and House at the End of the Street.

DVD campaigns include A Little Bit of Heaven, The Green, and Red Lights.

Joanna Pinker (Account Executive)

Joanna Pinker worked on a wide variety of traditional film campaigns, including Sony Pictures Classics’ Barney’s Version, FilmDistrict’s Soul Surfer, and The Weinstein Company’s Our Idiot Brother before crossing over to the digital publicity division. In her new role she has handled the digital campaigns for films including Anchor Bay Films' Seeking Justice starring Nicolas Cage and January Jones, Union Square starring Mira Sorvino and Tammy Blanchard, and Cohen Media Group's The Awakening starring Rebecca Hall and Dominic West. Recent DVD digital campaigns include Millennium Entertainment's A Little Bit of Heaven and Red Lights.