Meet our Senior Team
With hundreds of films, events, and talent in our portfolio, our team provides clients with a unique synergy and innovative campaign ideas that leave a lasting impact.
Janice Roland (Founder/Partner)
Janice Roland has been working in public relations and marketing over 25 years. She began her career in personal and product publicity and quickly moved over to events, running hundreds of film premieres and special events over the past few decades. Her presence on the red carpet puts talent, industry, and press at ease. Her area of expertise grew to encompass awards campaigns, film festivals, and film and television campaigns. Janice is a voting member of the Academy of Motion Pictures Arts and Sciences.
Shannon Treusch (Founder/Partner)
Shannon Treusch has been working in public relations and marketing for over twenty years. She began her career in consumer marketing and research and later moved into entertainment public relations. Since moving into publicity, she has handled hundreds of film campaigns as well as unit, corporate, personal, and television accounts. Favorite film campaigns over the years have included In the Company of Men, Eternal Sunshine of the Spotless Mind, Being John Malkovich, Run Lola Run, and Y Tu Mamá También. Shannon is a voting member of the Academy of Motion Pictures Arts and Sciences.
Steve Beeman (Founding Member/Senior Vice President)
With Falco Ink since its inception, Steve Beeman has worked in public relations and marketing for over fifteen years alongside Roland and Treusch. Among his notable campaigns are George Clooney’s Good Night and Good Luck, Richard Linklater’s Waking Life, Before Sunset, and A Scanner Darkly, Lee Toland Krieger’s Celeste and Jesse Forever, Michael Haneke’s Funny Games and Cache; Tom Six’s The Human Centipede (parts 1, 2 and 3), Ti West’s House of the Devil and The Innkeepers, Nicolas Winding Refn’s Bronson, Valhalla Rising and Only God Forgives, Bong Joon-Ho's The Host and Snowpiercer, and Gabriella Cowperthwaite’s Blackfish. Steve is a voting member of the Academy of Motion Picture Arts and Sciences.
Michelle DiMartino (Account Executive)
Michelle DiMartino joined Falco Ink. in 2011 and oversees theatrical, multiplatform and festival releases. Notable campaigns include Whit Stillman’s Love & Friendship, Matt Ross’ Captain Fantastic, Netflix series Making a Murderer Parts 1 and 2 and Evil Genius; Andy Serkis’ directorial debut Breathe, Nia DaCosta’s Little Woods, and Nicolas Winding Refn’s Only God Forgives. In addition, she has helped plan and execute the annual New York Film Critics Circle Awards gala for several years.
April Tonsil (Account Executive)
April Tonsil oversees theatrical, digital and festival release campaigns at Falco Ink. Recent theatrical campaigns include The Light of the Moon, The Rape of Recy Taylor, The House of Tomorrow, All We Had, The Vanishing of Sidney Hall, Ordinary World, Coming Through the Rye, Careful What You Wish For, Welcome to Me, and Let’s Play Two:Pearl Jam. Recent festival campaigns include You Disappear, Hearts Beat Loud, White Fan, My Blind Brother, The Commune, Detour, Tiger Raid, and Ashby. April is a graduate of Saint John's University.
Dominique McDonald (Account Executive)
Dominique McDonald joined Falco Ink in July 2015. Her passion and vast knowledge of both traditional and the online/digital space has led her to be an integral part of the team. Notable film campaigns include Leave No Trace, Colette, Bodied, Sorry For Your Loss, Strangers (Season 2), Matangi/Maya/M.I.A., Dirty 30, Captain Fantastic, Netflix's Evil Genius, Breathe, and Novitiate. Past festival films include Leaving Neverland, Night Comes On, Little Woods, Jonathan, and The Incredible Jessica James. Dominique attended Howard University.
Ricky Cruz (Director of Business Affairs)
Ricky has been a valued contributor to Falco Ink since 2014. He is responsible for conducting the company’s daily financial and operational functions, works directly with the Partners to develop major company policies for business operations, and further provides overall guidance regarding budgeting, purchasing, payroll and other related administrative needs.